Research & articles
How AI chooses brands. Measured on Slovak data.
AI Pulse studies, articles and commentary on what ChatGPT, Gemini and Google AI Mode recommend to Slovak customers, and why.
AI chooses brands like a person. First it searches, then it checksAI assistants choose brands and experts much like people do. First, they look for potential candidates, then check each one against other sources. They recommend those whose own websites offer clear facts backed up elsewhere.originally:forbes.sk · in Slovak ↗Word of Fact. AI only recommends what it can verify.Customers no longer ask only people they know; they also ask AI. And AI does not recommend whoever makes the best claims about themselves, but whoever has facts it can verify.The best text about your brand wasn’t written by you. It was written by a customer you don’t knowCompanies have invested in their own websites and campaigns for years. We measured 1,152 answers from artificial intelligence tools, and the brands’ own websites accounted for only 10 percent of the links.originally:forbes.sk · in Slovak ↗Family cars in Slovakia. Which brands AI recommends to families.39 questions from parents choosing a car, three AI tools, eight runs per question. Which brands and models appear in the answer, how stably, and where AI draws its information from.Saving for children in Slovakia. Which brands AI recommends to parents.We asked three AI tools 54 questions that parents really ask, each one eight times. Which banks and investment platforms appear in the answer, and where AI draws its information from.Billions of people already ask AI what to buy. If it doesn’t recommend you, you don’t exist for the customerThe decision to buy is increasingly made in a conversation with artificial intelligence, a place company data cannot see. Whoever is missing from the answer loses the customer without a trace.originally:forbes.sk · in Slovak ↗Share of Model: The new key metric. Your brand’s visibility in AI.Advertising is no longer the last voice before a purchase; that voice is now AI. Share of Model measures how often AI answers mention your brand compared with your competitors.
Where is your brand in AI answers? Let’s measure it.
With the same methodology as the AI Pulse studies, on your customers’ questions and in your category.