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Articles. How visibility in AI works.

Explainers, essays and practical approaches for marketing in the age of AI search.

ArticleWord of Fact. AI only recommends what it can verify.Customers no longer ask only people they know; they also ask AI. And AI does not recommend whoever makes the best claims about themselves, but whoever has facts it can verify.Read the article

What is Word of Fact?Word of Fact is the methodology I use to get brands into AI answers. It is based on one principle: AI only recommends what it can verify. A fact that appears only on your website is a claim to AI. When the same fact is confirmed on other websites, AI can verify it and has a reason to recommend you.

Article21 May 2026 · 29 minShare of Model: The new key metric. Your brand’s visibility in AI.Advertising is no longer the last voice before a purchase; that voice is now AI. Share of Model measures how often AI answers mention your brand compared with your competitors.

Where is your brand in AI answers? Let’s measure it.

With the same methodology as the AI Pulse studies, on your customers’ questions and in your category.

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