Peter Vidovič – Research & articlesAI Pulse studies, articles and commentary on what ChatGPT, Gemini and Google AI Mode recommend to Slovak customers, and why.https://www.petervidovic.com/enHousehold shopping in Slovakia. Which shops AI recommends.https://www.petervidovic.com/en/ai-pulse/household-shopping/https://www.petervidovic.com/en/ai-pulse/household-shopping/35 questions about household shopping in Slovakia, three AI tools, eight runs per question. Which retail chains AI mentions, how consistently and which sources it draws on.Thu, 22 Oct 2026 00:00:00 GMTAI PulseAI chooses brands like a person. First it searches, then it checkshttps://www.forbes.sk/ai-si-vybera-znacky-ako-clovek-najprv-hlada-potom-overuje/https://www.forbes.sk/ai-si-vybera-znacky-ako-clovek-najprv-hlada-potom-overuje/AI assistants choose brands and experts much like people do. First, they look for potential candidates, then check each one against other sources. They recommend those whose own websites offer clear facts backed up elsewhere.Fri, 16 Oct 2026 00:00:00 GMTCommentaryWord of Fact. AI only recommends what it can verify.https://www.petervidovic.com/en/articles/word-of-fact/https://www.petervidovic.com/en/articles/word-of-fact/Customers no longer ask only people they know; they also ask AI. And AI does not recommend whoever makes the best claims about themselves, but whoever has facts it can verify.Fri, 16 Oct 2026 00:00:00 GMTArticlesThe best text about your brand wasn’t written by you. It was written by a customer you don’t knowhttps://www.forbes.sk/najlepsi-text-o-vasej-znacke-ste-nenapisali-vy-napisal-ho-zakaznik-ktoreho-nepoznate/https://www.forbes.sk/najlepsi-text-o-vasej-znacke-ste-nenapisali-vy-napisal-ho-zakaznik-ktoreho-nepoznate/Companies have invested in their own websites and campaigns for years. We measured 1,152 answers from artificial intelligence tools, and the brands’ own websites accounted for only 10 percent of the links.Fri, 07 Aug 2026 00:00:00 GMTCommentaryFamily cars in Slovakia. Which brands AI recommends to families.https://www.petervidovic.com/en/ai-pulse/family-cars/https://www.petervidovic.com/en/ai-pulse/family-cars/39 questions from parents choosing a car, three AI tools, eight runs per question. Which brands and models appear in the answer, how stably, and where AI draws its information from.Sat, 01 Aug 2026 00:00:00 GMTAI PulseSaving for children in Slovakia. Which brands AI recommends to parents.https://www.petervidovic.com/en/ai-pulse/saving-for-children/https://www.petervidovic.com/en/ai-pulse/saving-for-children/We asked three AI tools 54 questions that parents really ask, each one eight times. Which banks and investment platforms appear in the answer, and where AI draws its information from.Sat, 01 Aug 2026 00:00:00 GMTAI PulseBillions of people already ask AI what to buy. If it doesn’t recommend you, you don’t exist for the customerhttps://www.forbes.sk/miliardy-ludi-sa-uz-pytaju-ai-co-kupit-ak-vas-neodporuca-pre-zakaznika-neexistujete/https://www.forbes.sk/miliardy-ludi-sa-uz-pytaju-ai-co-kupit-ak-vas-neodporuca-pre-zakaznika-neexistujete/The decision to buy is increasingly made in a conversation with artificial intelligence, a place company data cannot see. Whoever is missing from the answer loses the customer without a trace.Fri, 24 Jul 2026 00:00:00 GMTCommentaryShare of Model: The new key metric. Your brand’s visibility in AI.https://www.petervidovic.com/en/articles/share-of-model/https://www.petervidovic.com/en/articles/share-of-model/Advertising is no longer the last voice before a purchase; that voice is now AI. Share of Model measures how often AI answers mention your brand compared with your competitors.Thu, 21 May 2026 00:00:00 GMTArticles