Commentary
Commentary. Regularly in Forbes Slovensko.
Columns on how artificial intelligence is changing shopping and marketing.
AI chooses brands like a person. First it searches, then it checksAI assistants choose brands and experts much like people do. First, they look for potential candidates, then check each one against other sources. They recommend those whose own websites offer clear facts backed up elsewhere.originally:forbes.sk · in Slovak ↗The best text about your brand wasn’t written by you. It was written by a customer you don’t knowCompanies have invested in their own websites and campaigns for years. We measured 1,152 answers from artificial intelligence tools, and the brands’ own websites accounted for only 10 percent of the links.originally:forbes.sk · in Slovak ↗Billions of people already ask AI what to buy. If it doesn’t recommend you, you don’t exist for the customerThe decision to buy is increasingly made in a conversation with artificial intelligence, a place company data cannot see. Whoever is missing from the answer loses the customer without a trace.originally:forbes.sk · in Slovak ↗
Where is your brand in AI answers? Let’s measure it.
With the same methodology as the AI Pulse studies, on your customers’ questions and in your category.