Saving for children in Slovakia. Which brands AI recommends to parents.
We asked three AI tools 54 questions that parents really ask, each one eight times. Which banks and investment platforms appear in the answer, and where AI draws its information from.
- answers evaluated
- 1,296
- questions without brand names
- 54
- AI tools
- 3
- runs per question
- 8
- different brands in answers
- 177
Three conclusions
- 1Visibility is not stability. A brand can appear often but unreliably, and vice versa.
- 2Being among the sources is not enough. In 38% of cases AI drew on the brand website and still did not mention the brand in its answer.
- 3AI looks for people’s experiences in communities. Modrý koník is the only Slovak community platform among the main sources.
Who AI mentions most often
Visibility is the share of answers in which a brand appears. Across 1,296 answers, 177 different brands came up in total. At the top is a tight group of banks and investment platforms; the differences between the top five are within the measurement uncertainty.
How often and how reliably
Stability shows in how many of the eight runs of the same question a brand appeared. Higher visibility does not mean higher stability: in ChatGPT, Finax has lower visibility than Slovenská sporiteľňa, but appears more reliably.
| Tool | Brand | Visibility | Stability (out of 8 runs) | Questions (out of 54) |
|---|---|---|---|---|
| ChatGPT | Slovenská sporiteľňa | 41% | 4.7 | 37 |
| ChatGPT | Finax | 35% | 6.9 | 22 |
| ChatGPT | ČSOB | 34% | 4.3 | 34 |
| Gemini | Slovenská sporiteľňa | 61% | 5.9 | 45 |
| Gemini | Tatra banka | 59% | 5.8 | 44 |
| Gemini | Finax | 57% | 7.0 | 35 |
| Google AI Mode | Slovenská sporiteľňa | 49% | 5.2 | 41 |
| Google AI Mode | Portu | 46% | 6.2 | 32 |
| Google AI Mode | Finax | 45% | 5.8 | 34 |
Mention and citation
A mention is the brand name directly in the text of the answer. A citation is a link in the list of sources. For a brand, the mention matters more; only a fraction of people click on citations.
In this AI Pulse study, in 38% of cases AI drew on the brand website and still did not mention the brand in its answer.
Where AI drew its information from
A ranking of websites, not brands: the share of answers in which AI cited a given website. 309 different sources in total.
- brand website
- comparison site
- community
Where AI found people’s experiences
Websites with consumer reviews and discussions, and their rank among all 309 sources. Modrý koník is the only Slovak community platform among the main sources.
Methodology
We did not make up the questions. They come from more than a million discussions and 20 million comments on the Slovak edition of Modrý koník: we extracted parents’ real questions, semantically matched them with the category description and removed brand names from them.
- 54 questions × 3 tools × 8 runs = 1,296 evaluated answers
- ChatGPT, Gemini and Google AI Mode, anonymously and without logging in
- eight runs per question, because AI answers slightly differently each time4
- the measurement took place in August 2026
Sources
Download the full study (PDF) (in Slovak)
cite:Vidovič, P. (2026). Saving for children in Slovakia. Which brands AI recommends to parents. https://www.petervidovic.com/en/ai-pulse/saving-for-children/
About the author
Peter Vidovič
GEO strategist. Co-founder of Etarget, CEO of Modrý koník, columnist for Forbes Slovensko. Has worked on SEO since 2018 and has focused on GEO since 2025.