# Peter Vidovič – GEO strategist

> Peter Vidovič is a GEO strategist (Generative Engine Optimization) based in Bratislava, Slovakia. He helps CEOs and marketers understand where their brand has business potential in AI search and what is worth investing in. He co-founded Etarget, is CEO of Modrý koník (the largest community of women in Slovakia and the Czech Republic) and writes columns for Forbes Slovensko.

Every AI Pulse study, article and glossary term also has a Markdown version at the same address with the .md extension. Chart values are included as tables in the Markdown version.

## AI Pulse

- [Household shopping in Slovakia. Which shops AI recommends.](https://www.petervidovic.com/en/ai-pulse/household-shopping.md): 35 questions about household shopping in Slovakia, three AI tools, eight runs per question. Which retail chains AI mentions, how consistently and which sources it draws on.
- [Family cars in Slovakia. Which brands AI recommends to families.](https://www.petervidovic.com/en/ai-pulse/family-cars.md): 39 questions from parents choosing a car, three AI tools, eight runs per question. Which brands and models appear in the answer, how stably, and where AI draws its information from.
- [Saving for children in Slovakia. Which brands AI recommends to parents.](https://www.petervidovic.com/en/ai-pulse/saving-for-children.md): We asked three AI tools 54 questions that parents really ask, each one eight times. Which banks and investment platforms appear in the answer, and where AI draws its information from.

## Articles

- [Word of Fact. AI only recommends what it can verify.](https://www.petervidovic.com/en/articles/word-of-fact.md): Customers no longer ask only people they know; they also ask AI. And AI does not recommend whoever makes the best claims about themselves, but whoever has facts it can verify.
- [Share of Model: The new key metric. Your brand’s visibility in AI.](https://www.petervidovic.com/en/articles/share-of-model.md): Advertising is no longer the last voice before a purchase; that voice is now AI. Share of Model measures how often AI answers mention your brand compared with your competitors.

## Media columns

- [AI chooses brands like a person. First it searches, then it checks](https://www.forbes.sk/ai-si-vybera-znacky-ako-clovek-najprv-hlada-potom-overuje/) (in Slovak): Forbes Slovensko, 16 October 2026. AI assistants choose brands and experts much like people do. First, they look for potential candidates, then check each one against other sources. They recommend those whose own websites offer clear facts backed up elsewhere.
- [The best text about your brand wasn’t written by you. It was written by a customer you don’t know](https://www.forbes.sk/najlepsi-text-o-vasej-znacke-ste-nenapisali-vy-napisal-ho-zakaznik-ktoreho-nepoznate/) (in Slovak): Forbes Slovensko, 7 August 2026. Companies have invested in their own websites and campaigns for years. We measured 1,152 answers from artificial intelligence tools, and the brands’ own websites accounted for only 10 percent of the links.
- [Billions of people already ask AI what to buy. If it doesn’t recommend you, you don’t exist for the customer](https://www.forbes.sk/miliardy-ludi-sa-uz-pytaju-ai-co-kupit-ak-vas-neodporuca-pre-zakaznika-neexistujete/) (in Slovak): Forbes Slovensko, 24 July 2026. The decision to buy is increasingly made in a conversation with artificial intelligence, a place company data cannot see. Whoever is missing from the answer loses the customer without a trace.

## Talks and media

Talks, podcasts and interviews on GEO, AI search and online business. Newest first. [All talks and media](https://www.petervidovic.com/en/talks-and-media/)

- [Marketing RULEZZ](https://marketingrulezz.sk/spikri/peter-vidovic): Talk, 19 November 2026, Incheba Expo Aréna, Bratislava
- [Komunikační experti](https://www.komunikacniexperti.sk/#eventy): Talk, 27 October 2026, Jurkovičova Tepláreň, Bottova 1, Bratislava, How can you get your brand into AI answers?
- [buzzworld](https://open.spotify.com/episode/11WZb0wmO3nr7Susnvp1dS): Podcast, 2026, AI is putting Modrý koník back in the spotlight
- BastaStage, Basta Digital: Talk, 2026
- [Marketing v praxi](https://open.spotify.com/episode/5Eaq3HTeF3R8nwC8reen01): Podcast, 2026
- PS:Digital Breakfast: Talk, 2026, Bratislava
- [Plus 7 dní](https://plus7dni.pluska.sk/domov/eko-bio-portali-modry-konik-to-nie-je-tema-matky-hlavne-riesia-ako-lacno-navarit): Interview, 31 May 2024, Eco and organic? Not a big topic on Modrý koník – mothers mainly want to know how to cook on a budget
- [Podnicast](https://podnicast.com/modrykonik/): Podcast, 8 July 2021, Modrý koník
- [DigitalRulezz](https://digital.rulezz.sk/2018/spikri/peter-vidovic): Talk, 2018, Bratislava, Are you stuck in the same old Facebook and Google marketing routine?
- [TREND](https://www.trend.sk/trend-archiv/peter-vidovic-pracovne-benefity-ziadnej-firmy-neurobili-microsoft): Interview, 9 February 2016, Peter Vidovič: Employee benefits have never turned a company into Microsoft
- Zisk manažment: Interview, 2015, Fear ties your hands in business
- [Podnikajte.sk](https://www.podnikajte.sk/domace-pribehy/peter-vidovic-asmira): Interview, 4 April 2015, Peter Vidovič (Asmira s.r.o.): Build your own world with people you like being around
- [Profit](https://www.sme.sk/index/c/nemam-strach-robit-chyby): Interview, 4 March 2015, I’m not afraid of making mistakes
- Forbes Slovensko: Interview, 2014, Mums online

## Services

- Audit and plan: I measure how often AI recommends you and why it recommends the businesses it does. You get a report, a fact register and a plan your team can implement.
- Implementation leadership: I turn the plan into briefs for my team, your team or an agency to implement. Each month, we measure how your brand is progressing in AI answers.
- Company workshop: One day with your team. Using your data, I’ll show you how AI selects brands in your category and teach you what you need to do to appear in AI answers. You’ll leave with a clear idea of what to do and how.

## Contact

- [Peter Vidovič](https://www.petervidovic.com/en/about/): I am Peter Vidovič, a GEO strategist, co-founder and CEO of Modrý koník, and co-founder of Etarget. I help brands get into AI answers. I have 30 years of experience in technology and online business and write commentary on GEO for Forbes Slovensko.
- [Book a call](https://cal.com/petervidovic/15-min-meeting-en)
- [Contact form](https://www.petervidovic.com/en/#contact)
- [LinkedIn](https://www.linkedin.com/in/peter-vidovic/)
- [Forbes Slovensko – author page](https://www.forbes.sk/autor/peter-vidovic/)

## Other languages

- [Slovensky](https://www.petervidovic.com/sk/llms.txt)
- [Česky](https://www.petervidovic.com/cz/llms.txt)

## Optional

- [All content in a single file](https://www.petervidovic.com/llms-full.txt)
- [RSS](https://www.petervidovic.com/en/rss.xml)