Peter Vidovič

GEO strategist · AI visibility

I get brands into AI answers. So they can grow.

Customers now turn primarily to AI to ask what to buy. They use search engines less and less. I help businesses get into answers from AI tools such as ChatGPT, Gemini and Google AI Mode. I measure where you stand. I recommend specific steps and lead their implementation.

Book a free consultationWhy me?
Peter Vidovič, GEO strategist
GEO strategistI help brands get into ChatGPT, Gemini and Google AI Modepetervidovic.com

What has changed

Customers no longer click through websites. AI chooses the brands for them.

  • If you are not in AI answers, you do not exist for customers.

    Customers no longer search the web and click through search results. AI gives them one answer with a few recommended brands. If you are not in that answer, you do not exist for a potential customer.

  • AI has removed the need to trawl through websites.

    Customers used to spend evenings browsing manufacturers’ websites, reviews and discussions before buying. Now they increasingly ask AI, which does the work in a few seconds. For customers, the obligatory trawl is over. For your brand, that makes it essential that AI recommends it in its answer.

  • You did not write the best text about your brand.

    A customer you do not know wrote it in a review or discussion. Brands naturally praise themselves on their own websites. When AI chooses who to recommend, it therefore draws mainly on what others write about them. It uses your website primarily to verify facts such as prices and specifications.

Peter Vidovič

Why me

I have been in online business since the very beginning. Brand visibility in AI is its natural continuation.

I was there when the internet was just taking shape in Slovakia. In 1998, I co-founded Slovakia’s first alternative telecommunications operator and in 2002, Etarget, the first paid search advertising (PPC) network, which operated in seven countries in Europe. I co-founded Modrý koník, Slovakia’s largest discussion platform, with its own version in Czechia, and have led it as CEO for twenty years. Since 2018, I have worked on SEO for these large websites, and since 2025, I have focused fully on GEO — how brands get into AI answers.

  1. 1I have measured how AI chooses brands in our marketsIn 2026, I reviewed more than ten thousand AI answers for the Slovak and Czech markets, from robot vacuum cleaners to savings. I know which websites AI draws on in each field, which brands win in those answers and how they differ from those AI overlooks. And because Modrý koník is one of those websites, I also know from the other side exactly how to create content that helps a brand in AI answers.
  2. 2I know why brands are missing from answersThe reasons recur, and there are usually three. Silence: so little is written about the brand outside its own website that AI has nothing to draw on. Inconsistency: information about it differs from place to place — a different name here, different numbers there. And a technical barrier: the website is configured in a way that prevents AI from accessing it at all. Each needs a different solution, and measurement tells me which one is holding you back.
  3. 3I know what matters to a business ownerI have been in business since 1992 and have run my own companies for over thirty years, so technology and marketing are tools for me, not the goal. I know that visibility in AI only matters if it brings in customers, and that is how I approach it. I will not overwhelm you with jargon. With you, I will discuss customers, competitors and what needs to change. I will work out the rest with your team.
More about me

The method I use to help you get into AI answers:

Word of Fact

What spread before was what people said. Today, it is what AI can verify.

I have developed and tested my own methodology, "Word of Fact". It is a sequence of steps for getting a brand into AI answers. I will be happy to explain the whole methodology in detail during a free consultation.

  1. 1. How people look for you

    Customers do not ask AI about your brand — they do not know any brands yet. They describe their problem, and AI recommends a few names. I find out who ChatGPT, Gemini and Google AI Mode currently recommend in your field and whether you are among them.

  2. 2. The facts that matter

    AI does not recommend whoever writes most favourably about themselves, but whoever it can verify facts about. Based on how people ask AI questions, I work out which facts about you AI needs to find to have a reason to recommend you.

  3. 3. Facts on your website

    Each of these facts must be stated clearly on your website, where AI looks for it. Not as a slogan, but as a statement that can be verified. I provide a proposal for creating content that supports these facts.

  4. 4. Independent confirmation

    A fact that appears only on your website is merely your claim as far as AI is concerned. When independent websites confirm it, AI can verify it. I show you which websites matter in your field and how to place the right content there.

  5. 5. Measurement before and after

    I regularly repeat the visibility measurement so we can see what has changed in AI answers and what to do next.

Book a free consultation

How I help

How I can help you. Depending on what you need.

All three are based on the Word of Fact methodology and differ only in scope. We will work out what you need together during a free consultation. Fifteen minutes is enough.

01 · You want to know where you stand?

Audit and plan

I measure how often AI recommends you and why it recommends the businesses it does. You get a report, a fact register and a plan your team can implement.

  • Report: Who AI recommends in your field, who it does not, and which websites it draws on
  • Fact register: A list of claims AI should verify about you
  • A plan for the coming months: What to change on your website and what other websites should write about you

One-off project

02 · Do you want to make it happen?

Implementation leadership

I turn the plan into briefs for my team, your team or an agency to implement. Each month, we measure how your brand is progressing in AI answers.

  • Updates to your website. Technical changes. Revising and adding content.
  • Securing content on the right external websites.
  • Regular visibility measurement. Analysis and recommendations for tactical changes.

1 to 3 months

03 · Want to understand it yourself?

Company workshop

One day with your team. Using your data, I’ll show you how AI selects brands in your category and teach you what you need to do to appear in AI answers. You’ll leave with a clear idea of what to do and how.

  • I’ll explain how to measure your visibility in AI correctly.
  • I’ll teach you how to extract facts and a list of important websites from this data.
  • At the end of the day, we’ll put together a plan you can start implementing tomorrow.

One day at your premises or ours

Book a free consultation

My writing

Articles and analyses. Everything I know about GEO.

All articles
Household shopping in Slovakia. Which shops AI recommends.AI PulseSeptember 2026AI chooses brands like a person. First it searches, then it checksCommentaryforbes.sk · in Slovak ↗Word of Fact. AI only recommends what it can verify.Article16 October 2026

Talks and media

I share what I know about GEO. At conferences and on podcasts.

I give talks for business leaders, marketers and agencies. Everything I know about GEO, based on my own data.

Selected talks

All talks and media

Media

Forbes Slovensko · Plus 7 dní · TREND · Zisk manažment · Podnikajte.sk · Profit

Next talk

27 October 2026

Komunikační expertiJurkovičova Tepláreň, Bottova 1, Bratislava · How can you get your brand into AI answers?

Event programme

Invite me to speak

Free consultation

Book 15 minutes. Online, with no obligation.

Choose a time in the calendar. During the meeting, you will tell me what you do and what challenges you face. I will explain how AI currently chooses brands for its answers, and you will get an idea of what to expect, how long it takes and how we would proceed.

Choose a time

15 minutes · Online · Free

Write to me

If a meeting does not suit you or you have another question, send me a message using the form. I will reply by email.

I will only use your details to reply to your message.