--- title: "Saving for children in Slovakia. Which brands AI recommends to parents." author: "Peter Vidovič (GEO strategist)" published: 2026-08-01 url: https://www.petervidovic.com/en/ai-pulse/saving-for-children/ translation_of: https://www.petervidovic.com/sk/ai-sondy/sporenie-pre-deti/ language: en --- # Saving for children in Slovakia. Which brands AI recommends to parents. > We asked three AI tools 54 questions that parents really ask, each one eight times. Which banks and investment platforms appear in the answer, and where AI draws its information from. - Category: Saving for children - Measured: August 2026 - AI tools: ChatGPT, Gemini, Google AI Mode - Questions: 54 - Runs per question: 8 - Answers evaluated: 1,296 - Different brands in answers: 177 ## Key finding: Which brand does AI recommend most often to parents saving for their children? Slovenská sporiteľňa. It appeared in 50% of answers; the true value lies between 41 and 60%. Close behind are Finax (46%) and Portu (44%); the difference is within the measurement uncertainty. ## Conclusions 1. **Visibility is not stability.** A brand can appear often but unreliably, and vice versa. 2. **Being among the sources is not enough.** In 38% of cases AI drew on the brand website and still did not mention the brand in its answer. 3. **AI looks for people’s experiences in communities.** Modrý koník is the only Slovak community platform among the main sources. ## Who AI mentions most often Visibility is the share of answers in which a brand appears. Across 1,296 answers, 177 different brands came up in total. At the top is a tight group of banks and investment platforms; the differences between the top five are within the measurement uncertainty. **Brand visibility in AI answers** | Item | Value | Interval | | --- | --- | --- | | Slovenská sporiteľňa | 50% | 41%–60% | | Finax | 46% | | | Portu | 44% | | | Tatra banka | 43% | | | VÚB banka | 41% | | | ČSOB | 39% | | | mBank | 29% | | | XTB | 28% | | Source: ChatGPT, Gemini, Google AI Mode · 1,296 answers · 8/2026 ## How often and how reliably Stability shows in how many of the eight runs of the same question a brand appeared. Higher visibility does not mean higher stability: in ChatGPT, Finax has lower visibility than Slovenská sporiteľňa, but appears more reliably. | Tool | Brand | Visibility | Stability (out of 8 runs) | Questions (out of 54) | | --- | --- | --- | --- | --- | | ChatGPT | Slovenská sporiteľňa | 41% | 4.7 | 37 | | ChatGPT | Finax | 35% | 6.9 | 22 | | ChatGPT | ČSOB | 34% | 4.3 | 34 | | Gemini | Slovenská sporiteľňa | 61% | 5.9 | 45 | | Gemini | Tatra banka | 59% | 5.8 | 44 | | Gemini | Finax | 57% | 7.0 | 35 | | Google AI Mode | Slovenská sporiteľňa | 49% | 5.2 | 41 | | Google AI Mode | Portu | 46% | 6.2 | 32 | | Google AI Mode | Finax | 45% | 5.8 | 34 | ## Mention and citation A mention is the brand name directly in the text of the answer. A citation is a link in the list of sources. For a brand, the mention matters more; only a fraction of people click on citations. - **59%** of people plan to visit the brand website after a mention [1] - **25.1%** of mentions occur without a citation [2] - **~1%** of visitors click on a citation [3] - **61.7%** of citations are “silent”: the brand does not appear in the answer [2] In this AI Pulse study, in 38% of cases AI drew on the brand website and still did not mention the brand in its answer. ## Where AI drew its information from A ranking of websites, not brands: the share of answers in which AI cited a given website. 309 different sources in total. **Most cited sources** | Item | Value | Type | | --- | --- | --- | | slsp.sk | 44% | brand website | | finax.eu | 40% | brand website | | portu.sk | 36% | brand website | | tatrabanka.sk | 32% | brand website | | vub.sk | 31% | brand website | | csob.sk | 30% | brand website | | mbank.sk | 28% | brand website | | banky.sk | 22% | comparison site | | modrykonik.sk | 21% | community | Source: 309 cited sources · 8/2026 ## Where AI found people’s experiences Websites with consumer reviews and discussions, and their rank among all 309 sources. Modrý koník is the only Slovak community platform among the main sources. **Sources of consumer experiences** | Item | Value | | --- | --- | | modrykonik.sk (9th) | 21% | | facebook.com (28th) | 5% | | youtube.com (81st) | 1% | Source: rank among 309 sources · 8/2026 ## Methodology We did not make up the questions. They come from more than a million discussions and 20 million comments on the Slovak edition of Modrý koník: we extracted parents’ real questions, semantically matched them with the category description and removed brand names from them. - 54 questions × 3 tools × 8 runs = 1,296 evaluated answers - ChatGPT, Gemini and Google AI Mode, anonymously and without logging in - eight runs per question, because AI answers slightly differently each time [4] - the measurement took place in August 2026 > **Statistical note** > > Uncertainty is calculated with clustering by question, not binomially. For Slovenská sporiteľňa, the DEFF is 12.5, the effective sample is approximately 100 and the ICC is 0.50. We report Wilson intervals for brands mentioned in at least 5 questions. The selection of questions is purposive, not random, so the intervals are not a test of the difference between brands. ## Sources 1. [Fractl, survey of behaviour after a brand mention in an AI answer](https://www.frac.tl/ai-search-study/) 2. [Semrush and Kevin Indig, study of mentions and citations in AI answers](https://www.semrush.com/blog/the-ghost-citations-study/) 3. [Pew Research Center, measurement of clicks on sources in AI answers](https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/) 4. [Don't Measure Once (2026), study of repeated measurement of AI answers](https://arxiv.org/abs/2604.07585) PDF: https://www.modrykonik.com/files/ai-sonda-modrykonik-sporenie-pre-deti-august-2026.pdf --- Author: Peter Vidovič, GEO strategist. https://www.petervidovic.com/en/